Homework: Work with your groups to create a mood board and overall concept for your market stall. The mood board should give an overall concept of the feel and context of your brand. Your blog entry should define your target audience and give examples of other retail displays, materials and packaging that inspire you and create the "brand feel" that you would like your stall to have.
The market stall concept was made with the focus on displaying the full product with the least obstructions, while still allowing customers to interact with the product. The ideas were based around the circular stall at T2, which allowed the customers to touch and easily view multiple products at once. Our brand will have a rustic indie vibe to it. Focusing on the wooden texture and rough cardboard combined with the drops of colour throughout.
The feeling of a brand is meant to be of a warm exotic mood, as the products we’re offering are unique to this event only. The main colour theme of the products will be of brown, black, white, and warm colours such as red.
Our target audience is the middle to high class people attending market. The general idea behind our products is to be exclusive and indie. Then this exclusiveness will capture the customer’s attention, as the products are not found anywhere else.
The material of our stall would be cardboard that is either plain raw with no spray painting, or painted white to be eye catching, while still allowing our own products to be the highlight. As our products focus on being somewhat ‘hip’, meaning the raw rough cardboard look would add to the rustic feel of our products.
The feeling of a brand is meant to be of a warm exotic mood, as the products we’re offering are unique to this event only. The main colour theme of the products will be of brown, black, white, and warm colours such as red.
Our target audience is the middle to high class people attending market. The general idea behind our products is to be exclusive and indie. Then this exclusiveness will capture the customer’s attention, as the products are not found anywhere else.
The material of our stall would be cardboard that is either plain raw with no spray painting, or painted white to be eye catching, while still allowing our own products to be the highlight. As our products focus on being somewhat ‘hip’, meaning the raw rough cardboard look would add to the rustic feel of our products.
No comments:
Post a Comment