Week 7: Presentation Feedback

New Logo drafts above.

From the feedback from the presentation, we found some minor issues and discovered new ideas to further improve our products. First issue was the logo needed more refinement, as it made more sense to make the wave graphic cut into the text rather than sit alone.  Then through this change it made it more suitable to our brand and it allows the logo to be scaled down without losing too much detail. Another issue was with our market stall construction wise. It would be easier and stronger to make it three separate pieces rather than two which is an easy fix. Also we were advised that if we were to paint the cardboard of our market stall, test how it would look first as it does not appear as cleanly as you would imagine.

The concept of the market stall being similar to a wave through the varying layers was considered well done, and then bringing all the products together through a tropical beach theme was also good. Also our product line is suitable for the target market, as the people attending the market are young adults and people who consider themselves ahead of the trends.

As for the products themselves, the gift bottle product idea only needed thoughts on what to write on the small paper that hangs from the cork. An idea that stood out was to write something Australian or something motivational.

For the styluses, a suggestion of creating a multi-purpose pouch made out of cut up surf board shorts as the material, instead of using a slim plastic sleeve.

The beanies also received a similar suggestion of using a cut out of material from surf board shorts as the base of the design, and then have the brand logo sit on top of the cut out.

The hand boards were not touched upon as the board by itself already has a tropical exotic image which is what we were aiming for.