Week 6: Brand Overview & Ocka Presentation

Homework: Solidify your concepts for your overall market stall and products/packaging. Create a group presentation for next week (PPT or PDF) to show the class and your tutors for feedback. Presentations will be approx. 5- 10 mins. and need to give an overall concept of your brand, stall, individual products and packaging. For your blog entry you can upload a link to the presentation and a brief overview of your brand (1 paragraph).

Link to Presentation:

https://docs.google.com/document/d/1e3TmXF3VLLaHSlfXbkBtqBYUSMc_5syE1y90qybXaRA/edit?usp=sharing

As our brand is based in Australia, we decided on a name that fit this. "Ocka" is a spin off from the word 'ocker' which refers to an "Australian who speaks and acts in an uncultured manner, using a broad Australian accent" (Wikipedia, 2015). Our products are only exclusive to our store, giving off a tropical and exotic feel which was the reasoning behind the logo design. The logo has a messy typeface to fit the rustic image, and the wave graphic refers to the exotic element. Our product line is a gift bottle, styluses with a pouch, beanies and a hand-board. The market stall was made to look similar to waves, as the layers of shelves reflects the different sized waves.



Bibliography:
Wikipedia,. (2015). Ocker. Retrieved 21 September 2015, from https://en.wikipedia.org/wiki/Ocker